Data protection

declaration Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" is all information that relates to an identified or identifiable natural person.

Server-Logfiles
You can visit our website without giving any personal information. 
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. Processing takes place on the basis of Art. 6 Paragraph 1 lit. 
 

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent that you have made available. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Use of Google reCAPTCHA 
We use the reCAPTCHA service from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The query serves the purpose of differentiating the input by a person or by automated, machine processing. For this purpose, your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. These data are processed by Google within the European Union and, if necessary, also in the USA. There is an adequacy decision by the European Commission, the "Privacy Shield", for data transfers to the USA. Google participates in the "Privacy Shield" and has submitted to the requirements. 
Processing takes place on the basis of Article 6 (1) (f) GDPR, based on the legitimate interest in protecting our website from automated spying, misuse and SPAM.
You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy . 
 

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your customer account will then be deleted.

Data collection when writing a comment
When you comment on an article or a contribution, we only collect your personal data (name, email address, comment text) to the extent that you have made available. The processing serves the purpose of enabling comments and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your personal data will then be deleted.

When your comment is published, the name you provided and the email address you provided will be published.

In addition, when you submit the comment, your IP address is saved for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By sending the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your IP address will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. 
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
 

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. 

Use of the email address for sending direct mail
We use your e-mail address, which we received in connection with the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, if you have these Have not objected to use. The provision of the e-mail address is required for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 (1) lit.f GDPR from the legitimate interest in direct mail. You can object to this use of your email address at any time by notifying us. You can find the contact details for exercising your objection in the imprint.You can also use the link provided in the promotional email. There are no other costs than the transmission costs according to the basic tariffs.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
VIISON GmbH, Goebelstr. 21, 64293 Darmstadt, Germany 
.

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again. We use cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary

We also use cookies on our website for the purpose of analyzing the surfing behavior of our website visitors.

The processing takes place on the basis of § 15 (3) TMG as well as Art. 6 (1) lit. f GDPR from the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be saved together with other personal data from you.
For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR at any time.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):
Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer:https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben- and reject
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies, which enable your use of the website to be analyzed. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This will make your IP addresse previously abbreviated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Your data may be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA. The processing takes place on the basis of Art. 6 (1) lit.f GDPR from the legitimate interest in the needs-based and targeted design of the website. For reasons that arise from your particular situation, you have the right to object to this processing of personal data relating to you based on Art. 6 (1) f GDPR at any time.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in [ https://tools.google.com/dlpage/gaoptout?hl=de ]. You can set an opt-out cookie to prevent Google Analytics from collecting data across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must carry out the opt-out on all systems and devices used for this to have a comprehensive effect. If you click here, the opt-out cookie will be set: Deactivate Google Analytics . You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ . Use of social plug-ins via "Shariff" 



We use social network plug-ins on our website. So that you retain control over your data, we use the data protection-safe "Shariff" buttons.
Without your express consent, no links will be made to the servers of the social networks and consequently no data will be transmitted.
"Shariff" is a development by the specialists at the computer magazine c 't. It enables more privacy online and replaces the usual “Share” buttons on social networks. More information on the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media -Buttons-mit-Datenschutz-2467514.html .
If you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
You can find more detailed information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in the linked data protection notices of the providers.

Google+ from Google Inc. (1600 Amphitheater Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html

Facebook from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Twitter from Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) https: // twitter .com / privacy

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

AddThis der Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) https://www.addthis.com/privacy/privacy-policy

Instagram der Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Xing der XING SE (Dammtorstraße 30, 20354 Hamburg) https://www.xing.com/privacy

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA 
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

Verwendung von Facebook-Plug-ins
This website uses the plug-in of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). If you call up pages on our website with such a plug-in, a connection to the Facebook servers is established and the plug-in is displayed on the page through a message to your browser. This will tell the Facebook server which of our pages you have visited. If you are logged in as a member of Facebook, Facebook will assign this information to your personal Facebook user account. When using the plug-in functions (e.g. clicking the "Like" button, submitting a comment), this information is also assigned to your Facebook account.
If you do not want Facebook to assign the information collected directly to your Facebook profile, you must either log out of Facebook before visiting our website or use a “Facebook blocker” to block the loading of the Facebook plug-ins on our pages .
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information: https://www.facebook.com/policy.php

Use of Google "+1" button
The "+1" button of the social network Google Plus of Google Inc., 1600 Amphitheater Parkway, Mountain View, California, 94043 USA, (hereinafter "Google") is used on this website. If you call up a page on our website with the "+1" button, a connection to the Google servers in the USA is established and the button is displayed on the page by a message to your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the Google server. This applies regardless of whether you are registered or logged in to Google Plus. A transmission takes place even with unregistered or not logged in users. The "+1" button is not used to record your visits to the Internet. When a "+1" button is displayed, Google does not permanently log your browser history and does not evaluate your visit to a page with a "+1" button in any other way. Google stores data about your visit for about two weeks for system maintenance and troubleshooting purposes. However, this data is not structured according to individual profiles, user names or URLs and is also not forwarded to us. If you are also a member of Google Plus and are logged in to Google Plus while you are using the plug-in, the information collected about your visit to the website is linked to your Google Plus account and made known to other users. In the case of interactions that are possible with the various Google plug-ins, the corresponding information about you is collected, transmitted to Google and saved. You can see an overview of the different types of Google plug-ins here:https://developers.google.com/+/web/

If you have made your profile publicly accessible in the Google Plus settings, your "+1" from Google can be used as a reference along with your profile name and photo in Google services such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet. If you do not want Google to directly assign the information collected to your Google Plus profile, you must log out of Google Plus before visiting our website.
You can find more detailed information on the collection and use of data by Google, your rights in this regard and options for protecting your privacy in Google's data protection information:www.google.com/intl/de/+/policy/+1button.html .

You also have the option of installing the appropriate add-ons in your browser to prevent the Google plug-ins from loading.

Use of Addthis plug-ins
This website uses “Addthis” plug-ins provided by Oracle America, Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA; hereinafter referred to as AddThis. With the “Addthis” plug-in, AddThis enables the use of so-called share buttons with which you can recommend the individual pages via social networks on the Internet or save them with different bookmark providers (bookmarking service). The different Addthis logos that contain the plug-in can be viewed at the following link: https://www.addthis.com/get/sharing
If you call up pages on our website with such a plug-in, a connection to the AddThis servers in the USA is established and the plug-in is displayed on the page by a message to your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the AddThis server. In this respect, cookies are used. Cookies are small text files that are stored locally in the cache of the visitor's Internet browser. Cookies enable recognition of the Internet browser. AddThis creates anonymized user profiles from this data. These serve to tailor online offers even better to the respective needs.
You can find more information about the collection and processing of the transmitted data by AddThis at www.addthis.com/privacy/privacy-policy .
You can object to the data collection and storage by AddThis at any time with effect for the future by setting a so-called "opt-out cookie" on the website www.addthis.com https://www.addthis.com/privacy/ opt out .
You also have the option of preventing the Addthis plug-ins from loading by installing the appropriate add-ons in your browser.

Use of Twitter plug-ins
The functions of the Twitter service are integrated into our website. Twitter is a social media portal from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, (USA).
We use Twitter plug-ins. If you call up a corresponding page that contains such a plug-in, the data will be exchanged with the Twitter servers located in the USA. In the case of interactions that are possible with the various Twitter plug-ins, the corresponding information about you is collected and transmitted to Twitter and stored. If you are also a member of Twitter and are logged in to Twitter while you are using the plug-in, the information collected about your website visit is linked to your Twitter account and made known to other users.
If you do not want Twitter to link and merge the information with the data in your Twitter account, you must log out of Twitter before visiting our website. 
Further information on the collection and use of data by Twitter is available at https://twitter.com/privacy .

Use of the XING share button
The “XING Share Button” is used on this website. When you call up this page, a short-term connection to the servers of XING AG (“XING”) is established via your browser, with which the “XING Share Button” functions (in particular the calculation / display of the counter value) are performed. XING does not save any of your personal data when you access this page. In particular, XING does not save any IP addresses. There is also no evaluation of your usage behavior via the use of cookies in connection with the “XING Share Button”. The current data protection information on the “XING Share Button” and additional information can be found on this website: https://www.xing.com/app/share?op=data_protection

Use of Pinterest plug-ins
This website uses plug-ins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest").
The different logos that contain the plug-in (e.g. “Pin-it-Button” or the “P” button) can be viewed at the following link: https://business.pinterest.com/pin-it-button /
If you call up a corresponding page on our website that contains such a plug-in, a link is established between your computer and the Pinterest servers and the plug-in is displayed on the page by a message to your browser. Both your IP address and the information about which of our pages you have visited are transmitted to the Pinterest server in the USA. This applies regardless of whether you are registered or logged in to Pinterest. A transmission takes place even with unregistered or not logged in users.
If you are also a member of Pinterest and are logged in to Pinterest while you are using the plug-in, the information collected about your visit to the website is linked to your Pinterest account and made known to other users. In the case of interactions that are possible with the various Pinterest plug-ins, the corresponding information about you is collected and transmitted to Pinterest and stored.
If you do not want Pinterest to link and merge the information with the data in your Pinterest account, you must log out of Pinterest before visiting our website. Further information on the collection and use of data by Pinterest is available at https://about.pinterest.com/de/privacy-policy
 

Use of Instagram plug-ins
This website uses plug-ins from the Instagram online service operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
If you call up pages on our website with such a plug-in, a connection to the Instagram servers is established and the plug-in is displayed on the page by a message to your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Instagram server.
If you are logged in to Instagram, Instagram will assign this information to your personal user account. When using the plug-in functions (e.g. clicking the “Instagram” button), this information is also assigned to your Instagram account, which you can only prevent by logging out before using the plug-in.
If you do not want Instagram to directly assign the information collected to your Instagram account, you must either log out of Instagram before visiting our website or by using an add-on, e.g. the script blocker "NoScript" (noscript. net), block the loading of the Instagram plug-in on our website for your browser.
You can find more information on the collection and use of data by Instagram, your rights in this regard and options for protecting your privacy in Instagram's privacy policy: https://help.instagram.com/155833707900388

Use of YouTube
We use the YouTube LLC function for embedding YouTube videos. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company affiliated with Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
The function shows videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there.
You can find more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information ( https://www.youtube.com/t/privacy ).
 

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to integrate videos from the “Vimeo” portal.
If you call up pages on our website with such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by a message to your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged in to Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
The processing takes place on the basis of Art. 6 Para. 1 lit.f GDPR from Vimeo's legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.
For reasons that arise from your particular situation, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 Para. 1 lit f GDPR.
If you do not want Vimeo to directly assign the information collected to your Vimeo account, you must either log out of Vimeo before visiting our website.
You can find more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo as well as your rights and options for protecting your privacy in Vimeo's data protection information:  https://vimeo.com/privacy

Use of GoogleMaps
We use the function of embedding GoogleMaps maps from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
The function enables the visual display of geographic information and interactive maps. In doing so, Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are called up.
Your data may also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the USA.
The processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from the legitimate interest in the needs-based and targeted design of our website.
You can find more information on the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.
 

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the
data subject If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR as well as to processing for the purpose of direct mail.

Contact us if you wish. The contact details can be found in our imprint. Right of

appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.